The Likes

AVAILABLE: JULY 1ST 2019

Mood: “Who cares!”

Dozens of tweets, posts on Facebook, the day becomes a story on Instagram, countless Likes, status updates, sharing, comments.. in a world where social networks dominate, this is a sort of daily routine! Social animals by definition, people needing approval, everything that is virtual now effects our real life! And here we are posting a photo, writing a phrase and waiting for likes from our friends and partners. But sometimes all of this doesn’t happen. We are snubbed (just as we snub others).. but who cares? Stop looking at your
smartphone screen waiting for a notification! I created a perfume in which every drop is a Like. Likes for everyone, however and whenever you want!

Stato d’animo: “Chi se ne frega!”

Decine di tweet, post su Facebook, la giornata che diventa una storia su Instagram, innumerevoli Like, aggiornamenti di stato, condivisioni, commenti…in un mondo dove il social impera, questa ormai è una sorta di routine giornaliera! Animali sociali per definizione, bisognosi di approvazione, tutto quello che è virtuale ormai condiziona la nostra vita reale. Ed ecco che pubblichiamo una foto, scriviamo una frase e aspettiamo i likes dei nostri amici e dei rispettivi compagni. Ma a volte tutto questo non succede. Veniamo snobbati (così come a nostra volta snobbiamo)…ma chi se ne frega? Smetti di guardare lo schermo dello smartphone aspettando quella notifica! Ho creato un profumo in cui ogni spruzzo è un Like. Likes per tutti, come e quando vuoi tu!

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Mood: “Who cares!”

Dozens of tweets, posts on Facebook, the day becomes a story on Instagram, countless Likes, status updates, sharing, comments.. in a world where social networks dominate, this is a sort of daily routine! Social animals by definition, people needing approval, everything that is virtual now effects our real life! And here we are posting a photo, writing a phrase and waiting for likes from our friends and partners. But sometimes all of this doesn’t happen. We are snubbed (just as we snub others).. but who cares? Stop looking at your
smartphone screen waiting for a notification! I created a perfume in which every drop is a Like. Likes for everyone, however and whenever you want!

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